China’s Racing Boom Beyond F1: How Celebrity Influence is Reshaping the Sport

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Estelle Tang

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China’s Racing Boom Beyond F1: How Celebrity Influence is Reshaping the Sport

China’s racing scene is undergoing a rapid expansion, driven by surging Formula One popularity, the commercialisation of China GT, and significant new investment in world-class infrastructure.

In mid-April 2026, the engines at the Shanghai International Circuit roar once again. Just weeks after hosting the Formula One Chinese Grand Prix, the venue hosts the opening round of the China GT Championship on 17th–19th April.

A New Wave of Enthusiasm

China has become one of Formula One’s fastest-growing markets, with fan numbers rising following the sport’s return to Shanghai. The 2026 Chinese Grand Prix drew more than 230,000 spectators, while Formula One data indicates a Chinese fan base exceeding 221 million—nearly half of whom are female and under 35.

A Formula One fan takes a selfie outside the Shanghai International Circuit on 14 March. (Source: CNS)

Few expected China GT to attract so much interest. Long considered a niche sport with little public attention, the series has seen its popularity explode following the entry of actor and singer Wang Yibo. Driving for Uno Racing, Wang has shown he has the pace to back up his fame. He holds an FIA International Grade D licence and has secured two wins and four further podiums in just eight races over the last two seasons.

A Major Draw for Fans and Brands

The heightened attention has translated into record-breaking numbers. A record 57 cars are lined up for the opening race, a huge increase on last year. Ticket sales for the Shanghai round have reached 50,000—a new high for the championship—while the female audience has shot up from 12% to 41%. On top of that, 28 brands have signed on as sponsors or participants this year, another record for the series.

The series is now a major draw for consumer brands, with Xiaomi joining the championship as title sponsor. Ahead of the race weekend, the company’s founder, Lei Jun, travelled from Beijing to Shanghai in a Xiaomi electric vehicle. The 15-hour journey was intended to demonstrate the car’s long-distance endurance.

Wang Yibo undergoes a pre-race test session at the Shanghai International Circuit on 9 April. (Source: YIBO-OFFICIAL)

Connecting with International Trends

This growing local interest mirrors a broader international trend, where high-profile Formula One figures are bringing new eyes to GT racing. For instance, four-time F1 world champion Max Verstappen is preparing for his Nürburgring 24 Hours debut this May, while Shanghai race winner Kimi Antonelli has also expressed interest in endurance racing.

The current excitement is fueling a nationwide push to expand racing infrastructure. On April 8th 2026, authorities in Hainan Province announced plans for a new FIA Grade 1 circuit, a facility capable of hosting Formula One. The project reflects growing investment in China’s motorsport sector amid rising domestic interest, and could expand the country’s capacity to host multiple Formula One events within a wider ‘China season’ of the sport.

On 13 April, a range of supercars drew attention during the 6th China International Consumer Products Expo in Haikou, Hainan Province. (Source: CNS)

Written by Estelle Tang.

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