Charm of Jiangsu conference held in London celebrating culture and tourism of Jiangsu, China.
On January 21st, the “Happy Chinese New Year · Charm of Jiangsu” Cultural and Tourism Conference was successfully held in London. The conference centred around the theme the “Happy Chinese New Year · Charm of Jiangsu”. It highlighted the cultural and natural essence of Jiangsu.
Guests and representatives from the Jiangsu Provincial Department of Culture and Tourism, the Chinese Embassy in the UK, China National Tourist Office London, and the World Travel Market gathered to participate in this significant event.
Located in eastern China, Jiangsu is celebrated as the “land of fish and rice.” It is famous for its cuisine, extensive canals, and beautiful traditional gardens.
At the event, a British singer performed the iconic Jiangsu folk song “Jasmine Flower”. A traditional Chinese music ensemble also presented “Moonlit Night on the Spring River.” These captivating performances offered the audience a glimpse into Jiangsu’s rich cultural heritage and serene natural beauty through the universal language of music.
Complementing the performances, a Jiangsu Culture and Tourism Photography Exhibition was also held. Featuring dozens of stunning photographs, the exhibition beautifully showcased Jiangsu’s multifaceted identity. The province is a harmonious blend of modern prosperity and traditional spiritual depth.
Mr. Chen Jingsong, Deputy Director of the Jiangsu Provincial Department of Culture and Tourism, emphasized that “Charm of Jiangsu” is the core brand of Jiangsu’s culture and tourism. He noted, “Water is the most dynamic symbol of Jiangsu’s geography, while ‘charm’ represents the profound essence of Jiangsu’s culture.”
Covering over 100,000 square kilometres, Jiangsu is known throughout China for its grand rivers, vast lakes, magnificent seas, and an iconic canal network. Water bodies accounting for one-sixth of its territory.
Mr. Chen Jingsong also highlighted Suzhou’s renowned craftsmanship and folk arts, Huai’an’s designation as a UNESCO City of Gastronomy, and the 12 UNESCO-listed Intangible Cultural Heritage items as symbols of Jiangsu’s rich and enduring cultural legacy.
Also attending the event was Mrs. Mei Sim Lai OBE, His Majesty’s and The Queen’s Representative for London Borough of Brent. She has visited China and Jiangsu multiple times. In her speech at the event, she shared her profound admiration for Jiangsu’s culture and cuisine, which left a lasting impression on her travels. “I still fondly remember the unique charm of Jiangsu’s traditions and flavours,” she remarked.
Addressing the British audience, Mrs. Mei Sim Lai OBE extended a heartfelt invitation, saying, “Visit Jiangsu—you’re sure to have an unforgettable experience.”
“Through this conference, I’ve discovered how special Jiangsu truly is. Its abundant waterways and refined cultural lifestyle make me eager to visit,” shared a British audience member in an interview with reporters.
During the event, the Jiangsu Department of Culture and Tourism officially inaugurated its Global Communication Centre in London. This milestone marks a significant step forward in enhancing cultural and tourism exchanges and collaboration between Jiangsu and the UK.
If you liked this article why not read: British Artist Lubaina Himid’s First Solo Exhibition in China Opens at UCCA
