2026 Beijing Book Fair highlights an immersive Harry Potter “Magic Space” with rare editions, art, and exclusive merchandise.
Beijing recently hosted the 2026 Beijing Book Fair at Chaoyang Park. A major highlight of the fair was the Harry Potter series. Bloomsbury Publishing, in collaboration with CNPIEC Digital Technology (Beijing) Co., Ltd., created an immersive, magical themed experience space centred on the interactive illustrated edition of Harry Potter and the Goblet of Fire.
The stunning exhibition is inspired by the artistic illustrations by Karl James Mountford. It showcased over 120 original English-language Harry Potter titles, including classic paperbacks, deluxe hardcovers, house editions and a wide range of spin-off versions.
Organisers also released official Harry Potter merchandise on site at the same time. A rich variety of cultural and creative products extend reading scenarios, transforming traditional book reading into an immersive experience.
See a collection of photos from the exhibition below:
Photos are taken by Yi Shen.
If you liked this article, why not read: Reading China at the London Book Fair
