China’s emerging “Guochao” cultural trend is being highlighted as a way to strengthen ties between young overseas Chinese and their cultural roots.
As generational change reshapes Chinese communities abroad, young people of Chinese descent are becoming a larger presence in the diaspora. However, many grew up outside China. Some speak limited Chinese. Others feel distant from traditional culture.
Against this backdrop, cultural products inspired by “Guochao,” or China-chic aesthetics, are gaining renewed attention.
Li Xingyu, a member of the Chinese People’s Political Consultative Conference (CPPCC), said he plans to bring the topic to discussion during the upcoming annual sessions of China’s national legislature and political advisory body. He will focus on how emerging cultural trends can help strengthen emotional ties between young overseas Chinese and their cultural roots.
“Young people abroad have their own tastes and ways of expression,” Li said in a recent interview with CNS. “Cultural products need to speak their language while reflecting elements of traditional Chinese culture.”
In recent years, several works that blend mythology, gaming and contemporary design have found audiences overseas. One example is Black Myth: Wukong, an action role-playing game inspired by the classic novel Journey to the West. The game sparked discussion among global players, including many young Chinese living abroad.
Li said such projects suggest that traditional stories can resonate with younger generations when presented in fresh formats.
Li added that he has paid attention to practical issues raised by overseas Chinese, including passport-related services. He said he hopes future proposals will offer concrete and workable suggestions to strengthen connections with overseas communities, especially younger generations.
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