China’s Hainan to host international consumer goods expo, attended by over 4,100 corporate brands, and UK will be the guest of honor.
South China’s Hainan Province will host another international business event with more than 4,100 brands from 71 countries and regions to be represented, an official of the Ministry of Commerce of China said on Mar. 27, underscoring China’s focus on high-quality growth and global engagement.
UK to be the guest of honor
The event, the 5th China International Consumer Products Expo (CICPE), will take place from Apr. 13 to 18. The UK will be the guest of honor with 53 brands across sectors like fashion, beauty, home goods, health, and jewelry, said Vice Commerce Minister Sheng Qiuping.
A highlight of this year’s expo is its expanded global reach, with 65 companies from the global top 500 and industry leaders set to be present at the show, Sheng noted.
France, Switzerland, and Ireland will continue to organize high-quality consumer companies and products to attend the fair.
Sheng said Slovakia will participate in the exhibition as a national pavilion for the first time. São Paulo State in Brazil and Jeju Island in South Korea will organize regional pavilions for the first time.
This year’s expo will be the largest to date, demonstrating the confidence of all parties in China’s economic development, according to Gu Gang, vice governor of Hainan Province.

Humanoid robots to shine
The expo will feature the latest AI-driven innovations, from humanoid robots to smart devices and connected homes. A new consumer tech zone will make its debut, focusing on cutting-edge technologies like electric vertical take-off and landing aircraft.
Major tech innovators will present their latest AI – integrated consumer products. Huawei is one of them. Tesla is another. Unitree and Rokid are also included. These products range from humanoid robots to AR glass
The CICPE is China’s only national-level exhibition featuring consumer products and is the largest consumer expo in the Asia-Pacific region.
Written by Liu Sha, additional reporting by China Daily, Shine, CGTN.
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