China is set to expand and upgrade its senior-friendly tourism train services, a move expected to stimulate service consumption and cater to the growing demand for elderly consumers.
On February 11, the Chinese government unveiled a new action plan aimed at enriching the tourism market, promoting service-oriented consumption, and improving travel experiences for senior citizens.
As part of this initiative, authorities will gather public feedback to better understand the specific needs of elderly travelers and develop a range of customized travel products. Efforts will also be made to modernize trains, making them more age-friendly, environmentally sustainable, and comfortable. This aligns with China’s broader strategy of upgrading large-scale equipment and facilitating consumer goods trade-ins.
In addition, the action plan emphasizes better coordination between tourism trains and scenic attractions. Local tourist destinations will be encouraged to introduce tailored services for senior travelers, including advance reservations, priority access, seamless transportation links, and dedicated reception services.
Aging Population Drives Travel and Consumption Trends
According to official data, by the end of 2023, China had 296.97 million people aged 60 and above, accounting for 21.1% of the total population—up from 14.9% in 2013. Meanwhile, those aged 65 and above reached 216.76 million, making up 15.4% of the population. This demographic shift is driving significant changes in consumption patterns, particularly in tourism and technology-related products.
A 2025 Ctrip report shows that cruise tourism, favored for comfort and ease, is booming among people over 50. This Spring Festival, cruise bookings jumped 357%, with orders from travelers over 50 nearly doubling.
At the same time, elderly consumers are emerging as a key force in the tech market. A report shows a sharp rise in elderly consumers buying trendy home appliances.
Small kitchen gadgets like electric steamers, multi-functional cookers, and electric frying pans have become particularly popular among this demographic.
Looking ahead, China’s aging population is growing, and consumer preferences are evolving. The new generation of senior citizens will show greater digital adaptability and stronger purchasing power. This trend will further expand the scope of the silver economy, creating new opportunities across various consumption sectors.
Written by Chen Wang, additional reporting by CNS、Xinhua.
