Taylor Swift’s new wax figure debuts in Hong Kong, wearing a custom Eras Tour look. A must-see for Swifties at Madame Tussauds.
On July 23, Madame Tussauds launched 13 new wax figures of global pop icon Taylor Swift across 13 cities. This marks the largest synchronised figure reveal in the brand’s 250-year history.

The Hong Kong figure was unveiled to the public on July 24. It features Taylor in a flowing green gown, specially designed by Alberta Ferretti for Madame Tussauds Hong Kong. The dress includes dramatic split sleeves and delicate leaf embroidery, paired with green lace-up boots and a custom microphone crafted by UK brand Rebel Stage Gear.
Over 40 skilled artists worked for 14 months to complete this global project. Each figure captures a unique and iconic look from Taylor Swift’s The Eras Tour, recreating fan-favourite moments from the record-breaking tour.

This launch sets a new milestone for Madame Tussauds. It follows previous large-scale figure releases, including seven figures of Harry Styles in 2023 and eight of Lady Gaga in 2011.
In addition, the new Taylor Swift wax figures will be on display at Madame Tussauds locations in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando, and Sydney. A special touring figure will debut in Shanghai before travelling to other global cities.
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