As scorching temperature continues, China’s ice cream market is heating up. This summer, culturally themed ice creams are stealing the spotlight across China.
In recent years, “cultural” and “creative” ice creams, which are offered at scenic spots, amusement parks, and museums, have become a much-loved social media trend. The ice creams, some handmade, usually feature decorative designs and special flavors.
Shaped like famous landmarks, local icons, or beloved creatures, these icy treats turn every bite into a photo-worthy moment. Holding one of the special ice creams and sharing a photo on social media has become a “must-do” activity for many visitors, that amplifies their cultural experience.
Ice Cream Producer Respond To The New Trend
Deshi, an ice cream manufacturer based in Shenyang, capital of northeast China’s Liaoning Province, exemplifies this trend. It has gained widespread popularity by pioneering frozen treats shaped like local cultural icons.
Centuries-old imperial palaces, artifacts and characters were all used in the designs. It has become a common sight in the city to see consumers proudly holding up these miniature replicas of famous landmarks and cultural relics.
Ice Cream No Longer Just About Cooling
As consumer expectations evolve, ice cream is no longer just about cooling off. It’s also about comfort, self-expression and shared experiences. Nestle’s ice cream unit is actively responding to these new demands — authentic ingredients, dessert-inspired textures, premiumization and fun.
The brand’s offerings span traditional cones and sticks to novel forms like mini balls and rice dumplings. Its “colorful personality box”, launched in partnership with Net-Ease Cloud Music in April, aimed to engage Gen Z consumers around themes of identity and emotional resonance.
Recently, Nestle became the official sponsor for the 2025 Jiangsu Football City League. With its 8th power and heartfelt cone products, the brand positioned itself as the “cooling force” amid the summer heat and soccer fervor.
Written by Sha Liu, additional reporting by Xinhua, China Daily and CGTN.
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