A special cultural event opened in Beijing, featuring cultural relic-themed creations, trendy items, and digital experiences.
The 2026 China New Cultural and Creative Market & Trendy Toy Carnival opened in Beijing on May 15th. It has gathered high-quality institutions from all 31 provincial-level administrative regions, the Xinjiang Production and Construction Corps, Hong Kong and Macao. These institutions present cultural relic-themed cultural creations, trendy cultural products and digital technology experiences.
With an integrated model of “cultural and creative market, trendy play experience and park tour”, the event creates an open, immersive new cultural consumption scene that allows visitors to tour, shop and experience. Besides, it breaks the boundaries of traditional markets and innovatively designs a “featuring cultural relic-themed creations, trendy items, three zones, two routes” tour space. This space connects three functional areas — cultural creation, business and tour, and links two sightseeing routes (pedestrian and water routes), promoting in-depth integration of ancient and modern culture with trendy lifestyles.
Trendy Elements Connecting Tradition and Modernity
The cultural creation area features two themed sections that combine oriental aesthetics with trendy elements to connect tradition and modernity.
The New Oriental Aesthetics section brings together 46 domestic cultural institutions, including the Palace Museum, the National Museum of China and Sanxingdui Museum, to present their best-selling cultural and creative products.
Furthermore, 43 intangible cultural heritage crafts are displayed on site, enabling visitors to experience traditional culture up close.
At the booth of the Macao Cultural and Creative Industries, spray paintings of the coffee bean-inspired IP “Beanie” attracted many visitors. The paintings integrate real scenes of Hong Kong, Chengdu and Beijing with cartoon images, making their debut in Beijing. Li Weijie, the on-site person in charge, said that they brought several cultural and creative products of popular Macao IPs to the event. He hopes to introduce Macao culture features two themed sections that combine to Beijing audiences and communicate with mainland cultural and museum institutions to promote more cooperation.
The Guochao New Force section brings together enterprises such as Pop Mart, HERE, and miHoYo. It also works with more than 50 esports brands and merchants. They offer youth-focused products, including game peripherals, anime figures, and digital cultural creations.
In addition, the tour area is supported by core attractions such as Pop Mart City Park. It creates an all-day open space for visitors.
Meanwhile, a 2 million yuan trendy play benefit package will be launched. It covers attractions, hotels, and commercial consumption areas. It invites visitors to enjoy a wide range of high-quality experiences.
Written by Sha Liu, additional reporting by CNS.
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