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Over the past 10 years, the team has used 3D printing technology to reproduce and display cultural relics and bring them closer to the general public.

According to a report released in September by Aurora Mobile, a big data solutions platform, nearly 70 percent of post-90s and around 80 percent of post-00s generations prefer to buy domestic brands for their daily consumption.

The Winter Olympics venues in Chongli district sit close to the Great Wall, with the closest track sitting no more than 20 meters to the Great Wall. Global athletes can enjoy the traditional Chinese cultural icon while competing on the Games.

Key measures include protecting the traditional look of villages, their historical settings and environments and natural landscapes, such as river systems, and passing on the craftsmanship of traditional buildings.

Last year, the ancient town of Xitang in east China's Zhejiang Province attracted some 187,000 tourists during its hanfu cultural week, including more than 86,000 visitors dressed in the traditional garment.