Last year, over 6.7 million shoppers purchased 51.3 million duty-free products on the tropical island, according to the customs of Haikou, the capital of Hainan.
The popularity of traveling to Hainan has been fueled by limited international flight capacities still on the path to recovery, improvement of tourism infrastructure in Hainan and the two added methods for picking up offshore duty-free products since April 1, which makes it more convenient for buyers.
Hainan launched a New Year's carnival season on Wednesday for its offshore duty-free shopping. The event, with the aim of "holding events every day, offering discounts every week and having themes every month", will last until Lantern Festival of next year, which falls on Feb 5.
Located on the west coast of Haikou next to Xinhai port, a major transportation hub, with a total building area of over 280,000 square meters, the complex features more than 800 brands.
Aerial views show the construction site of Haikou International duty free shopping complex in south China's Hainan Province, Sept. 7, 2022. Covering an area of about 926,000 square meters, the complex is expected to open the public this year.