As a fusion of traditional elements and technological advancement, Guochao conveys the cultural heritage and values of China, and expresses national pride and confidence in a new era.
Guochao now is a trend about fashion, buying things made in China, feeling proud of its national strength, and being confident in its future.
China has released new rules to promote the innovative development of the country's time-honored brands and boost the country's consumption, according to the Ministry of Commerce and four other government departments.
Domestic brands, including sportswear company Erke and automaker SAIC-GM-Wuling, saw high demand during the period, said Tmall, an online shopping platform of Alibaba Group.
The events aim to promote the new achievements of China's domestic brands and contribute to the forming of a massive domestic market.