HONOR Announces Launch of All-New HONOR MAGIC4 Series in the UK

Bolsters line-up with a premium new smartphone, smartwatch, and earbuds designed to bring The Power of Magic to people around the world 

On 12^th May 2022, global technology brand HONOR announced the pre-order and launch in the UK of the Magic4 Series, the brand-new HONOR X Series and premium Wearables & Audio products. The announcement took place at the Tate Modern and featured footage shot entirely on Magic4 Pro by award-winning Alumni of the London Film School.

Introducing the All-New HONOR Magic4 Series 

Featuring an iconic symmetrical design, visual experience enhanced display, ground-breaking photography and videography capabilities, superior performance, and comprehensive privacy features, the all-new HONOR Magic4 Series takes HONOR’s flagship Magic line-up to a whole new level. 

Superior Flagship Performance Powered by the All-New Snapdragon 8 Gen 1  

Equipped with the latest Qualcomm Snapdragon 8 Gen 1 5G Mobile Platform, the HONOR Magic4 Pro brings users unrivalled power and performance. Backed by industry-leading Qualcomm 7th Gen AI Engine and Cortex-X2 CPU Architecture, the HONOR Magic4 Pro boasts ultra-fast processing speeds, while achieving high levels of efficiency. Compared to the previous generation, the HONOR Magic4 Pro enhances CPU performance by 20%, GPU performance by 30%, and AI capabilities by a whopping 300%. The HONOR Magic4 Pro is equipped with 8GB RAM and 256GB storage, ensuring users can enjoy a smooth and stable performance.  

Symmetrical Design Featuring a Quad-Curved Display

The HONOR Magic4 Pro features HONOR’s iconic “Eye of Muse” symmetrical design with a 6.81-inch LTPO Quad-Curved Display and ultra-thin bezels for a truly immersive viewing experience and an incredibly comfortable grip. 

The HONOR Magic4 Pro screen can display up to 1.07 billion colours and supports 100% DCI-P3, giving rise to sharper, more true-to-life colours as seen in the cinema and a livelier gaming experience. With the HDR 10+ video source, each frame viewed on the HONOR Magic4 Pro is more vivid, thanks to its higher dynamic range and better colour display. Powered by a new generation LTPO display and HONOR MotionSync technology, the HONOR Magic4 Pro delivers a smart refresh rate from 1Hz to 120Hz, which adjusts to different content styles, ensuring increased power efficiency and a seamless entertainment experience.

Perfect for those who spend long hours in front of the screen, the HONOR Magic4 Pro delivers a Pulse Width Modulation (PWM) of 1920Hz, the highest PWM ever achieved in an LTPO screen, minimising eye strain and providing a comfortable viewing experience, even in low light environments.  The HONOR Magic4 Pro is also IP68 certified offering effective protection against dust, rain and water, and is capable of being submerged in depths of water up to 1.5m deep for 30 minutes.  

Triple Camera with Ultra-Fusion Computational Photography 

The HONOR Magic4 Pro pushes industry benchmarks with a powerful Triple Camera combination featuring a 50MP Wide Camera which packs a 1/1.56-inch colour sensor, a 50MP 122^o Ultra-Wide Camera, and a 64MP Periscope Telephoto Camera, all powered by best-in-class Ultra-Fusion Computational Photography which enables the device to produce high-definition images in stunning clarity, even when shot from afar.

Multi-Camera Computational Photography enables fusion across the full focal length range, delivering excellent imaging capabilities. The 50MP Wide Camera and the 50MP Ultra-Wide Camera delivers a 65% increase in image sharpness and clarity with Computational Photography. Upon applying fusion computational photography with the wide camera, the 64MP Periscope Telephoto Camera delivers a 3.5x Optical Zoom and a 100x Digital Zoom, further enhancing image sharpness and clarity by 160%.    

HONOR also takes a leap with advanced photography while video recording. Based on HONOR's Dual Chain Computational Photography and Videography Algorithm, the HONOR Magic4 Pro can capture truly high-quality images while shooting videos, which is not limited by the video recording quality, as is common in other smartphones.

Cinematic Videography with Magic-Log Movie Master

Offering cinematic-level footage, the HONOR Magic4 Pro features the HONOR Magic-Log Movie Master and AI Film Effects. With this, the HONOR Magic4 Pro delivers the industry-first 10-bit Log 4K video recording in 60fps (frame per second), beating another industry benchmark.  

Commonly used to shoot professional-grade movies, the Log format allows users to enhance the look of their videos with cinematic colour tones in HDR clarity. Equipped with Cinematic 3D LUT (Look Up Table) capabilities, the HONOR Magic4 Pro with its Magic-Log format helps users edit their videos in superior colour hues fit for the movies, enabling budding creators to bring Hollywood style colours and moods to their content.  

Powerful 100W Wireless Charging

The HONOR Magic4 Pro is powered by an ultra-large 4600mAh battery featuring HONOR’s most powerful SuperCharge combination to deliver an ultra-long battery life and all-day connectivity. With 100W Wired HONOR SuperCharge, the HONOR Magic4 Pro juices up to a 100% charge in just 30 minutes. The HONOR Magic4 Pro is also the first to support 100W Wireless HONOR SuperCharge technology, which powers up the device to a 50% charge in just 15 minutes. 

A Truly Personalised Magical Experience with Magic UI 6.0 

The HONOR Magic4 Pro features the latest HONOR Magic UI 6.0 based on Android 12, offering a range of enhanced, customized features to provide a smart life experience to users around the world.

Through context awareness, profile prediction, and a large knowledge graph, Magic UI 6.0 enables the HONOR Magic4 Pro to act as a personal assistant, intelligently learning a users’ smartphone habits to provide tailored app suggestions and updates, delivering a truly magical and personalised experience.

Enhanced Privacy and Security; Debuting Privacy Calling  

Offering a ground-breaking new solution to sound-leaking, a common smartphone frustration for many, the HONOR Magic4 Pro debuts an all-new Privacy Calling feature supported by AI and powered by Directional Sound Technology, preventing sound leakage for more private phone calls.

Directional Sound features the first-ever frequency division technology that supports simultaneous sound transmission from the sound-emitting module on the screen and the receiver. The screen and the receiver work together to adjust the volume of the incoming audio to suit different environments, ensuring that even if you are in a quiet environment like an elevator, people standing next to you cannot hear the caller’s voice.

Co-developed with Qualcomm based on the Qualcomm Snapdragon 8 Gen 1 Mobile Platform, the HONOR Magic4 Pro’ dual-security system (HTEE+QTEE), delivers enhanced security requirements for key services all over the world. The HONOR Magic4 Pro is also equipped with an independent security chip, providing maximum security for passwords and biometrics like face IDs and fingerprints. The 3D Depth Camera of the HONOR Magic4 Pro further harnesses 3D face recognition biometrics to provide high-level security and protection.  

The HONOR Magic4 Pro is also equipped with Qualcomm’s 3D Sonic Sensor Gen 2, which offers the world’s highest performing[1], thinnest and most reliable fingerprint security solution. With a 77% larger fingerprint reader aera, 1.7x more biometric data captures and a 40% faster speed compared to the previous generation, the HONOR Magic4 Pro enables single-touch authentication using sound waves instead of light to recognize and safeguard users.  

Introducing the All-New HONOR X Series including HONOR X8 and X7

Delivering a raft of innovative technology solutions, the HONOR X8 and X7 feature stylish, ultra-thin and lightweight design, a large screen with super-narrow bezels, exceptional photography capabilities and powerful performance that exceeds expectations, all at an affordable price point.

Bringing a beyond exceptional photography experience, the HONOR X8 boasts a Quad Camera setup, including a 64MP Main Camera, an 5MP Wide Angle Camera, a 2M Sensing Macro Camera and a 2M Sensing Bokeh Camera.

Perfect for budding photographers and creators who love to capture content on the go and record special moments with family and friends, the 64MP ultra-clear camera allows users to capture more detail and vivid photos. The 5MP Wide Angle Camera with a 120o angle of view and a f/2.2 aperture allows users to capture more elements in the frame with greater ease and convenience.

Introducing the All-New HONOR Watch GS 3 and HONOR Earbuds 3 Pro 

HONOR also introduced the HONOR Watch GS 3, inspired by traditional mechanical watches. Exuding an elegant and stylish design with the use of quality materials like 316L stainless steel, the watch is designed to be worn comfortably all-day long, weighing just 44g and measuring 10.5mm. 

The HONOR Watch GS 3 comes with a new eight-channel PPG (Photoplethysmography) sensor module that detects precise optical signals. Together with the AI Heart Rate Monitoring Engine which combines multiple algorithms to cancel out noise during exercise, the HONOR Watch GS 3 significantly improves the accuracy of the heart rate monitoring function, enabling users to better monitor their health.    

Supporting over 100 workout modes, the HONOR Watch GS 3 also provides precise route tracking capabilities and benefits from built-in L1/L5 Dual Frequency GNSS (Global Navigation Satellite System) when running, cycling or hiking outdoors. 

HONOR also announced the launch of the all-new HONOR Earbuds 3 Pro. The true wireless stereo (TWS) earbuds are equipped with a dual-driver design, which includes an 11mm diameter dynamic driver and a high-resolution piezoelectric ceramic tweeter, delivering both rich and delicate sound details and booming bass.  

By reducing ambient sounds at varying levels, the HONOR Earbuds 3 Pro deliver superior sound quality and call performance with fully developed AI Active Noise Cancelling (AI ANC) technology and enhanced connectivity, allowing users to enjoy immersive music and in-depth sound while gaming or on conference calls.

Colour, Pricing and Availability   

HONOR Magic4 Pro offers

The HONOR Magic4 Pro will be available for pre-order from 13^th May, with a special-pre-order bundle worth £324 which includes the all-new HONOR Watch GS 3 Ocean Blue, a wireless charging dock and an HONOR Magic4 Pro phone case.

The HONOR Magic4 Pro will be available on the Three network. If you purchase an unlimited 24-month contract with Three you can also take advantage of its current cashback offer of up to £250.

The HONOR Magic4 Pro will be available to purchase in the UK from 27^th May for £949.99. It will be available on HiHonor.com, Currys, Argos, Amazon and a variety of excellently priced pay-monthly tariffs at Three and Carphone Warehouse.

About HONOR  

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves. 

For more information, please visit HONOR online at  https://www.hihonor.com/uk/ or email  newsroom@hihonor.com

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