HONOR Announces Global Launch of the HONOR 50, Delivering a Powerful Vlogging Experience
The all-new HONOR 50 takes a major leap forward for content creators, fusing superior aesthetics with innovative camera technology
London, England – October 26th 2021 –HONOR technologies today announced the global launch of the HONOR 50, at launch events around the world. The HONOR 50 is equipped with GMS and is the first smartphone to feature Qualcomm’s SnapdragonTM 778G Mobile Platform. In addition, its stunning design and innovative content creation capabilities raises the benchmark for smartphones in this category.
“HONOR’s market share reaching 16.2%1in China this August fuels our confidence for its global success.” said George Zhao, CEO of HONOR Device Co, Ltd. “Continuing the HONOR series’ legacy of integrating aesthetics and technology, the new HONOR 50 smartphone boasts an array of impressive innovations across its camera, design and performance, by collaborating with our global industry leading partners.”
Unparalleled Camera System for the Ultimate Vlogging Experience
With the rapid growth of short videos, people have increasingly turned to vlogging to record and share their daily moments. The HONOR 50 brings the one-take video shooting experience to the next level.
Equipped with a 32MP front camera with a 90o2 viewing angle, users can take perfect selfies and videos, with more people and scenery in the frame. Boasting a professional grade quad rear camera setup, the HONOR 50 comes with a 108MP3 main camera, an 8MP wide-angle camera, a 2MP macro camera, and a 2MP depth of field camera. These cameras allow users to shoot photos and videos in ultra-clarity and in beautiful detail, even at night.
Giving users more flexibility to shoot content from different angles and perspectives, they can change between cameras with six multi-video shooting modes that use the front and rear cameras at the same time, delivering a top tier recording experience. Offering even more choice when it comes to capturing content, users can also apply beauty mode, capture photographs from videos, and use pre-set video story templates on all their footage.
In addition, wireless headsets4 connected via Bluetooth can be used as wireless microphones during video capture. Creators can achieve better sound reception while shooting videos, providing an effortless content creation experience.
Superior Craftmanship and Dual Ring Camera Design
Embodying a premium and unique aesthetic that reflects the latest design trends, the HONOR 50 features an ultra-slim bezel on the front and 2.5D polished glass edges on both the upper and lower sides of the display. When the HONOR 50 is tilted against the light at different angles, it glitters and shimmers, making it the perfect fashion statement to match any outfit.
Paying homage to the classic twin lens reflex camera, the HONOR 50 adopts a dual ring camera design made up of two concentric circles. Drawing inspiration from the classic ring designs of luxury jewellery brands, the top circle featuring the main camera is polished to a high finish.
Stunning Display for an Immersive and Comfortable Viewing Experience
The HONOR 50 comes with a 6.57 inch5 75o6 curved OLED screen that supports a Full HD+ resolution of 2340x1080. The display can produce 1.07 billion colours and covers 100% of the DCI-P3 colour gamut, delivering stunning visuals, sharp detail, and an immersive color experience.
The HONOR 50 is equipped with up a display capable of up to 120Hz refresh rate and a touch sampling rate of 300Hz7 to deliver a great video watching experience and gaming with less input lag. With an intelligent dynamic refresh rate, users can adjust the refresh rate based on on-screen actions, helping to save power consumption.
Power Boost with Fast Charging Capabilities and a Fast Processor
Featuring a single-cell dual-circuit battery design, the HONOR 50 can easily support a full- day of uninterrupted use with its 4,300mAh8 battery. The device boasts 66W9 HONOR SuperCharge technology, enabling the battery to be charged up to 70% within just 20 minutes10 using the included charger.
Boosting performance to the maximum, the HONOR 50 is equipped with the Qualcomm SnapdragonTM 778G 5G chipset, improving both CPU and GPU performance by 45% and AI processing power by 123%11 compared with the previous generation. Further enhanced by GPU Turbo X, HONOR’s unique graphics acceleration technology, the HONOR 50 delivers unrivalled performance even during intense gaming sessions.
Magic UI 4.2 for an Exceptional All-Round User Experience
Delivering a seamless and convenient experience, the HONOR 50 is equipped with the upgraded Magic UI 4.2, offering up a creative suite of features which enable users to always stay connected.
Creating a personal, fun, and interactive UX, the HONOR 50 also includes a range of customizable modern art that lets users personalize their Always-on-Display (AOD).
Colour, Pricing and Availability
Designed to meet the evolving tastes of today’s fashion-conscious crowd, the HONOR 50 goes beyond conventional colours and is available in a range of stunning options including Frost Crystal; with its dreamy diamond-like finish, HONOR Code; an innovative design incorporating the “HONOR” logo across the back cover, as well as Emerald Green colour and Midnight Black12.
Starting from 12th November the HONOR 50 will be available in the UK from the following retailers: HiHonor.com, Currys, Argos, Amazon, AO.com, Very, JD Williams, Fonehouse and more. From 27th October to 11th November, the HONOR 50 will be available to pre-order from the above retailers. During this period, those who pre-order the device will receive a free gift upon redemption.
The price of HONOR 50 starts from £449.99 for the 6GB/128GB RAM/ROM configuration (available in Emerald Green, Midnight Black and HONOR Code.)
The 8GB/256GB RAM/ROM configuration is £529.99 and is available in Midnight Black and Frost Crystal.
During the launch, the HONOR 50 Lite was also announced. It is also equipped with 66W HONOR SuperCharge for quick battery top-ups, a 6.67inch FullView Display, and a 64MP Quad Camera. The HONOR 50 Lite comes in Deep Sea Blue and Midnight Black, and will retail for £249.99 starting early December.
For more information, please visit HONOR online store at www.hihonor.com. ###
About HONOR
Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.
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