Cloudaloud and Phoenix Publishing partnership launches Chinese audiobooks into UK nurseries and schools, bringing Chinese audiobooks to the UK for the first time

(London, June 2022) Cloudaloud, the UK’s first dedicated audiobook streaming app for children, is delighted to announce a unique content partnership with Phoenix Publishing and Media (PPM), the leading trade publishing group and the second largest primary and secondary school education publisher in China.

“It’s a ground-breaking initiative,” said Marisa McGreevy-Rose, Chief Content Officer at Cloudaloud. “We are very proud to present the Phoenix audiobook list to Cloudaloud subscribers and schools. This partnership will enable children from dual-language families in the UK, and those wishing to develop their literacy and language skills, to stream bestselling Chinese audiobooks at home and in the classroom. It’s a UK-first, and very exciting for both parties.”

The Cloudaloud app is available to individual subscribers on iOS and Android for £3.99 a month, whilst Early Years settings and Primary schools in the UK can sign up for a Cloudaloud Education licence.

Dr Katie Sparks, Cloudaloud’s CEO, added, “We believe strongly in championing literacy and bringing the joy of storytelling to children. Our partnership with Phoenix enables us to offer a broad range of high-quality educational content that will support children’s language development.”

Alicia Liu, CEO of Singing Grass business consultancy, who brokered the deal, added, “we believe in the benefits of learning a second language at an early age, in particular for Chinese. This generation of children who grew up during the pandemic had limited access to a Chinese language learning environment. I’m thrilled that this partnership will offer UK children a unique opportunity to open up a magical world from China.”

Fan Ming, Director of Publishing & Global Business Development at Phoenix Publishing and Media said, “the content we have selected are specially tailored for 2 to 7 years old for the early years language learning and literacy development. It has the world’s favourite children’s stories, from Chinese fairytales and legends to global literary classics published by Phoenix in Chinese. We hope to enlighten and delight the children in the UK by working with Cloudaloud - providing them with an exciting opportunity to experience the best Chinese audio stories.”

Xu Chenmin, Head of Phoenix Digital Media, a wholly-owned subsidiary of Phoenix Publishing and Media added, “The wider China audiobook market is estimated to have 560 million consumers and to be worth $1.1 billion, with a 30% annual growth. We have invested heavily in the audio content production and format offers with the strong local market demand, and we are excited to see the continued growth expanding into the UK too.”

About Cloudaloud Education app

The Cloudaloud Audiobook app offers thousands of amazing kids audiobooks for a monthly subscription to UK consumers, making stories accessible and supporting children’s literacy journeys In May 2022, the company launched its schools and nurseries licence, which includes a Resources Hub for educators, to promote audio education in the classroom. Cloudaloud is anticipated to become the No1 audiobook resource in the UK schools market.