"Top star" of the BIBF: Harry Potter Pop-up Shop

The 30th Beijing International Book Fair(BIBF),as the world's second-largest book fair of its kind, held in Beijing from June 19 to 23. During this time, a Harry Potter-themed Pop-up Shop has become the most popular event for Chinese readers at the BIBF. Visitors entered the Harry Potter Pop-up Shop in BIBF, June 22, 2024.

The pop-up event was presented by China National Publications Import & Export (Group) Co.,Ltd.and Bloomsbury Publishing House, which is the first publisher to accept J. K. Rowling's books in 1997, and the success of the series has made Bloomsbury one of the most successful independent publisher in Britain. Visitors queuing in the Harry Potter Pop-up Shop, June 22, 2024.

Inside the Pop-up Shop, Chinese readers could find numerous English editions published by Bloomsbury,especially the latest published version. Visitors taking photos in the Pop-up Shop, June 22, 2024.

The Pop-up Shop was decorated by illustrations of MinaLima,the design studio behind the graphic props of the Harry Potter and Fantastic Beasts films, June 22, 2024.

A variety of classic lines from Harry Potter series hung from the top of the shop, photograph taken on 20 June 2024.

According to the staff, the Bloomsbury publishes new editions of the Harry Potter series every year, and the newest version features more pictures, more interactive, and the topics are more diverse. A girl read the book while playing with the cards included in the book.

Visitors are reading the latest edition of the Harry Potter, 22 June 2024.

The staff said they brought 400-500 kinds of products to the BIBF this time, and many of them were sold out after two days.