ITB China 2024, leading B2B travel trade show kicks off in Shanghai

People visit a booth of Malaysia at ITB China 2024 in Shanghai, east China, May 27, 2024. The 3-day ITB China 2024, a leading B2B travel trade show focusing on the Chinese travel market, kicked off in Shanghai of China on Monday, attracting more than 600 organizations and companies related to tourism industry from more than 80 countries and regions.

People visit a booth of Maldives at ITB China 2024 in Shanghai, east China, May 27, 2024. 

A staff member of Trip.com Group introduces online products to a visitor at ITB China 2024 in Shanghai, east China, May 27, 2024.