On October 12th, China Mobile International held the “CMI Digital Life Ecosystem Strategy Launch Conference” and the JegoTrip APP UK Launch Conference in London.
The event brought together representatives and partners from Chinese and British government agencies, business associations, telecommunications operators, tourism and aviation industries, retail businesses, and technology companies.Â
Themed “A World Without Boundaries,” they witnessed the significant progress of China Mobile’s international digital life ecosystem strategy and explored new opportunities for digital technology. Including to empower cross-border lifestyle services, promote Sino-British tourism exchanges, and foster business cooperation.
Leveraging China Mobile International’s global communication network resources, international service capabilities, and local partner system, JegoTrip is committed to breaking through the boundaries of traditional communication services, extending connectivity to users’ daily lives and cross-border travel scenarios, and providing users with more convenient, intelligent, and rich one-stop digital life services.
Unlike traditional communication service management platforms, JegoTrip not only meets users’ communication needs overseas, but also focuses on integrating diversified service resources such as tourism, shopping, travel and local life, allowing users to explore local life, obtain exclusive benefits and discover more exciting experiences through a single digital platform from the moment they arrive at their destination.
This innovative model not only provides cross-border travellers with a more convenient digital service portal, but also creates new business opportunities for local British businesses to connect with international consumers and expand into cross-border markets.
Building an open and win-win digital living ecosystem
This launch event not only marked the official debut of the JegoTrip APP, but also represented a significant milestone for China Mobile International in promoting the construction of a digital lifestyle ecosystem.
At the event, China Mobile International showcased its development concept for the digital life ecosystem to the attendees and launched the Digital Life Ecosystem Alliance, inviting partners from various fields such as communications, tourism, aviation, hotels, retail, culture, and technology to participate in the ecosystem’s development.
The alliance aims to leverage China Mobile International’s strengths in global network connectivity, digital platforms, and international user services, and combine the products, services, and local resources of its industry partners to build an open, collaborative, and mutually beneficial digital lifestyle service ecosystem.
Through this platform, partners can not only provide cross-border users with a richer service experience, but also have the opportunity to leverage China Mobile International’s international business layout and user reach capabilities to further expand their customer base, enhance brand influence, and explore new business cooperation models in the context of the digital economy.
From “connecting people to people” to “connecting people to services,” China Mobile International is continuously expanding the value boundaries of communication services and promoting the deep integration of communication capabilities with diverse industry scenarios.
Exploring new opportunities in digital technology and cultural tourism.
During the on-site demonstration, guests experienced JegoTrip’s digital service scenarios firsthand and, through innovative displays such as AI robot interaction and AI digital creative experiences, felt the application potential of combining digital technology with daily life, cultural creativity, and business services..
Tourism serves as an important bridge for promoting cultural exchange and enhancing people-to-people connectivity, as well as a vital link in driving international economic and trade relations. With the continued growth in demand for cross-border travel, travelers’ needs for communication connectivity, travel convenience, cultural experiences, and local services are becoming increasingly diversified.
Against this backdrop, digital technology is becoming a crucial link connecting cross-border tourism with the local business ecosystem. By integrating communication services with tourism consumption, cultural experiences, and digital content, JegoTrip aims to further lower the information and service barriers to cross-border living, promote the two-way flow of tourism resources, business services, and cultural experiences between China and the UK, and provide richer digital application scenarios for Sino-British tourism cooperation.
Deeply rooted in the UK market, working hand in hand with partners to create a boundless future.
The official launch of the JegoTrip APP marks a further extension of China Mobile International’s business layout in the UK market from communication connectivity to digital lifestyle services, and is also an active exploration to promote the deep integration of communication technology with the local business ecosystem.
In the future, China Mobile International will continue to leverage its global network resources, digital technology capabilities, and international service advantages to work with more Chinese and British enterprises and industry partners to continuously enrich the JegoTrip digital life ecosystem, expand application scenarios such as cross-border tourism, local life, digital content, and business services, and create a more convenient, diverse, and intelligent digital life experience for users.
Adhering to the vision of “A World Without Boundaries”, China Mobile International looks forward to working with more partners to break down geographical and service boundaries with digital connectivity, enabling technological innovation to better serve cross-border life, cultural exchange and business cooperation, and injecting new momentum into the integrated development of China-UK digital economy and cultural tourism industry.
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