Beijing’s Temple of Earth Book Fair combines ancient Chinese heritage with global children’s favourites like Peppa Pig, attracting readers of all ages.
From 12 to 22 September, Beijing’s Temple of Earth and Me Book Fair welcomed readers to the historic park for its 2025 edition. As one of the city’s most popular cultural events, the fair spans 20,000 square metres and brings together over 350 publishers and cultural exhibitors, offering half a million books and products.
A Treat for Families
For the first time, the fair features a dedicated children’s section with more than 1,800 foreign-language titles. Young visitors can explore picture books like Brown Bear, Brown Bear, What Do You See?, the Bobo Mouse series translated into 30 languages, and British favourites such as Peppa Pig, Thomas the Tank Engine and Paw Patrol. With so many titles on display, the area has quickly become a family favourite.
Rediscovering Ancient Knowledge
The “Old Books, New Knowledge” zone presents rare Chinese science and technology texts, including The Nine Chapters on Mathematical Art, The Essential Techniques for Welfare of the People, and Compendium of Materia Medica. These works highlight centuries of Chinese achievement in mathematics, agriculture, architecture and medicine.
Britain’s Books in the Spotlight
The fair also highlights imported titles, particularly from the UK. Macmillan brought its collector’s editions, featuring classics like The Great Gatsby, Sherlock Holmes and Pride and Prejudice. Many children’s books are award-winning, including winners of the Caldecott and Newbery Medals. The UK is the world’s largest exporter of printed books, accounting for about 17% of global exports. British literature—ranging from detective fiction to fantasy epics—remains a popular choice for Chinese readers, helping connect families to international storytelling.
The Temple of Earth Book Fair began in the early 1990s. It returned to its original location three years ago. Today, it is a key venue for tradition, innovation, and global culture. Beijing’s book lovers come to explore stories from home and abroad. For international publishers, it offers a window into China’s growing appetite for reading.
Additional reporting by Beijing Daily, Beijing Youth Daily.
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