“The Golden Industry that Floats”
Slated for delivery by the end of 2026, the vessel is currently under assembly at its builder. The second ship will operate out of its home port of Guangzhou and serve the South China market.
In comparison with the first China-made cruise ship Adora Magic City, the second one is longer and bigger. It has 2,130 cabins capable of accommodating 5,232 guests at full capacity. The ship will also offer more suites, state-of-the-art entertainment facilities, a double-sized atrium and larger social spaces.
The Adora Magic City recorded its maiden commercial voyage in January this year. It completed a trip of 1,119 nautical miles which lasted seven days and six nights.
The industry, with its long industrial chain and a high degree of internationalisation, is often called “the golden industry that floats.”
Fully Confident in the Chinese Cruise Market
As of September this year, Adora Magic City has successfully completed 58 trips. It has served nearly 250,000 guests from home and abroad.
The ship has become profitable in its second month of commercial operations. Its operator, Adora Cruises, is fully confident of the Chinese cruise market’s prospects.
“Adora Magic City is going to bring passengers from home and abroad new cultural tourism experiences in the autumn and winter seasons this year, including the introduction of Chinese traditional Yu Opera performances, China’s leading local opera with the largest number of performers and troupes,” said Yang Guobing, chairman of Adora Cruises.
Besides, the cruise ship will also take guests to overseas destinations, such as Japan and South Korea, in the coming year, according to its itineraries.
Along with the recovery of the global cruise industry, the Chinese cruise market is rapidly returning to pre-COVID-19 levels. China’s stable macroeconomic development and growing middle-income population will back Chinese cruise market’s rapid development.
According to South China Morning Post, China’s cruise industry is projected to be worth 550 billion yuan by 2035. Furthermore, China aims to grow the cruise industry into one of the most dynamic markets in the world, with annual passenger trips expected to reach 14 million by 2035, according to a joint guideline issued by 10 China’s government agencies.
Written by Gu Yetao, additional reporting by China Daily and Xinhua.
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